4711_ef1&2_net-1 - Chapter 2 Sports in Trouble The...

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The Elusive Fan Chapters 1 & 2
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Today’s Environment Constraints Choices
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The Elusive Fan Pressurized competitive environment Higher fan expectations Paradox of commercialism New technology Individualism Time pressure
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Pressurized Competitive Environment
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Higher Fan Expectations
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Commercialism
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Technology
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Individualism
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Changes in Family
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Time Pressure
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Responding to the Changes Star power
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Elusive Fan
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Unformatted text preview: Chapter 2 Sports in Trouble The Long Count Changes Over History Explosion in sports revenue Media coverage Sports heroes Drug use Cynicism about salaries Fragmented audience Cable Desire for personalization Gambling 3 Sports Generations Monopoly generation 1900 1950 Television generation 1950 1990 Highlight generation 1990 present...
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This note was uploaded on 09/16/2011 for the course MAR 4711 taught by Professor Cynthiagundy during the Spring '11 term at University of Central Florida.

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4711_ef1&2_net-1 - Chapter 2 Sports in Trouble The...

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