4711_ch1_net-1 - 1-1Chapter 1Chapter 1An Introduction to An...

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Unformatted text preview: 1-1Chapter 1Chapter 1An Introduction to An Introduction to Sports MarketingSports Marketing1-2Marketing DomainsMarketing DomainsPrimary Focus of Marketing EffortsMarketing through SportsTraditional Incorporate sports into the firms marketing effortsSponsorship higher level of integration of sports into the marketing strategy4 typesMarketing of Sports1-3Marketing Through SportsMarketing Through SportsTraditional StrategiesSports as a Marketing PlatformReaching Similar Target Market1-4Marketing Through SportsMarketing Through SportsSponsorship StrategiesTraditionalCoca-Cola and the OlympicsVenue Naming RightsCoors Beer and Coors Field (Denver, Colorado)LicensingRival (Crock Pots) and NASCAREndorsementsTag Heuer Watches and Tiger Woods1-5Marketing of SportsMarketing of SportsExamples of Sports ProductsAccess to Spectator Sports EventsTickets or Media-based access to the British OpenAccess to Participation Sports VenuesMembership to Golds GymSporting Goods and ApparelAdidas Football and Team Uniforms1-6Spectator SportsSpectator Sports1-7Local EventsLocal EventsDraw Fans from Small Geographic AreaPromote Using Local MediaExamplesMinor League TeamHigh School SportsLocal Amateur Competitions1-8...
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4711_ch1_net-1 - 1-1Chapter 1Chapter 1An Introduction to An...

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