for stuChapter 5-Cable TV - Sunbeam TV Situation...

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Radio Wars or Sunbeam TV Radio Wars What is the situation? What are the key elements in driving a radio stations profitability? What should WFNX do and why? Sunbeam TV What is the situation? What should Ansin do? Align with Fox or NBC? Why? List the pros and cons of each option
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Radio Wars Situation? WFNX is small player rapidly evolving with mergers and acquisitions, competition intensifies music format (alternative aka modern rock), hard to differentiate play list because everyone has same access to music Ratings (declining share of market which drives revenues) is effected WBCN negotiating power with suppliers (record companies), marketing clout, and power technology Key elements in driving profitability? Total number of listeners (population, commuters or drive time Station share , day part share or program appeal, market, costs, promotions and price per listener
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Unformatted text preview: Sunbeam TV Situation? WSVN-TV (7-Miami) was FOX affiliate owned by Sunbeam. In 1993 acquired WHDH (7-Boston), CBS Affiliate. CBS chose affiliation from 7 to 4 in Boston. WHDH had option of aligning with NBC or FOX NBC Pros Mainstream programming Covers broad demographics Primetime ratings Brand programs Seinfeld, Today show, Tonight Show NBC Cons May lack demographics May lack fit (WHDH only a small fish) Cut into News product and revenue FOX Pro Young demographics Up and coming programming Melrose place Simpsons WSVN Miami already their top rated affiliate Real partner like relationship (Ansin and Murdoch have done business Channel 7 can continue morning news FOX Con Ratings are weak May94 6.7 vs 11.3 for NBC Also Demographics differences between Boston and Miami...
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