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MAR 4715 Chapter 3 stu - Movies Chapter 3 Nicole Howatt Big...

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Chapter 3 Nicole Howatt Movies
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Big Box Office Domestic Box Office Why do we go to the theaters when we can stay at home? Inelastic pricing Who is the most sought after?
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Top 5 American Theater Chains (based on # of screens) Chain Number of Locations Number of Screens Nationwide 1) 2) 3) 4) 5)
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High Concept “The Ultimate Hollywood Expression” Known stars or director Simple storyline Single image marketing motif Connection to prequels, established music, existing theatre Merchandising
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Who? Who is the producer? Independent: Marketing!!!! Studio: Restricted responsibilities: controlling budget, scheduling and coordinating on-location staff Most promotion done by President of Marketing and staff Executive Producer President, CEO and even chairman of
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