MAR 4715 Chapter 1 stu - Entertainment Marketing...

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Entertainment Marketing Entertainment Marketing Chapter 1 Nicole Howatt
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The Marketing of Entertainment The Marketing of Entertainment Magazine market Music TV Black and white to color, Betamax to VHS DVD and satellite Music videos Movie on demand and pay per view
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And More Changes… And More Changes… Competition for consumers interest reached Olympian levels Messages need to draw attention so the messages became entertainment As a marketing professional you have: print, network TV, cable, radio, Rough gross revenues world-wide (movies $18B, home video $34B, music $40B, cable $73B, TV $110B, publishing $93B, sports $140B) Entertainment is only US based industry that has a trade surplus, not deficit More youth and more disposable income
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How Does Entertainment How Does Entertainment Marketing Differ From Other Marketing Differ From Other Promotions? Promotions?
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MAR 4715 Chapter 1 stu - Entertainment Marketing...

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