This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Arbitron handout Lost case Chapter 5-Cable TV Premium cable and pay per view Niches or specific segments Cable carriage 3 pronged approach Chapter 6-Publishing, Books, Magazines, and Games Publishing: Common features of all 3 industry products (PPB) Book types, distribution-trade vs. mass market The Marketing of books, new approaches, and growing trends Newspapers concentration, above fold, online updates Top 3 Daily newspapers Magazines, the industry leader and revenue streams, advertorials Games: The target market, cross marketing, hurdles, and new channels Speakers: Steve Rifkin, CW18 Charlie Greco-the Circus Jim Messina (representing Wright) Shannon Fraser, Clear Channel Radio...
View Full Document
- Fall '08
- Marketing, network tv, Clear Channel Communications, Charlie Greco-the Circus, Chapter 5-Cable TV, horizontal cross plugs