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Unformatted text preview: Arbitron handout Lost case Chapter 5-Cable TV Premium cable and pay per view Niches or specific segments Cable carriage 3 pronged approach Chapter 6-Publishing, Books, Magazines, and Games Publishing: Common features of all 3 industry products (PPB) Book types, distribution-trade vs. mass market The Marketing of books, new approaches, and growing trends Newspapers concentration, above fold, online updates Top 3 Daily newspapers Magazines, the industry leader and revenue streams, advertorials Games: The target market, cross marketing, hurdles, and new channels Speakers: Steve Rifkin, CW18 Charlie Greco-the Circus Jim Messina (representing Wright) Shannon Fraser, Clear Channel Radio...
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This note was uploaded on 09/16/2011 for the course MAR 4715 taught by Professor Howatt,j during the Fall '08 term at University of Central Florida.
- Fall '08