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Unformatted text preview: “High concept” and what is star power Producer roles, distributor, etc Wannasee-consumer research, focus groups, test screenings, sneak previews Trailers, newspapers Tie ins Independent films Chapter 9-Travel and Tourism Challenges Desires to travel The attributes Relationship Marketing All inclusive, time shares, Las Vegas (comping and gold cards) Chapter 10-Location Based FEC’s, CEC’s, UEC’s, how local mall has changed Location based entertainment-examples, what it is Experiential branding –examples, what is it, what it offers, and keys to success In-class: The Monster that Ate Hollywood Blairwitch video Talent Agent Video Video series on “Cool Searching” Guest speakers Kim Hall, Seaworld Jennifer Pennypacker, Film Orlando Articles...
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- Fall '08
- Marketing, media explosion period, Location based entertainment-examples, Experiential branding –examples