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Unformatted text preview: The basic design of the image, of the apple, had to be chosen so that their clientele and competition would always remember them. Apples had good and bad connotation. For example there is a saying that if you eat an apple a day you will keep the dentist away which indicated that you have good teeth. Nevertheless, there is also the connection to the apple being the forbidden fruit which could represent that they are not perfect either. When it comes to computer, well technology in general, they are always trying to provide something to make life just a little easier. It may not be perfect but the company will try to produce the best there it and that is why the image of the apple is so significant....
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This note was uploaded on 09/15/2011 for the course ACCOUNTING 451 taught by Professor Any during the Spring '11 term at Ashford University.
- Spring '11