Kalan Lecture 7 - K alan Lecture 7 1 Exploratory Research...

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Kalan Lecture 7 2/14/2011 1. Exploratory Research: For creating hypotheses to get insight. Qualitative in nature. 2. Descriptive Research: Will tend to have larger samples, is quantitative in nature so we need a larger sample. They are to prove or disprove hypothesis in step 1. a. Cross tabulation: (Tic Tac toe?) One columns and one row of categories. Eg. M/F. Buy/Don’t Buy. i. Most research we do is at a specific point in time. Sometimes we find data over time periods. We might have specifications for a sample group. 1. Longitudinal Studies: Happen over time. 3. Causal Research: An Attempt to understand a cause and effect relationship. Looks to identify independent and dependent variables. a. Eg. Price of gas and car buying behavior. Caused the electric and hybrid car revolution. Gm were building products that consumers did not want. People did not want hummers because the prices of gas skyrocketed. i.
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This note was uploaded on 09/16/2011 for the course MARKETING 301 taught by Professor Yeniyurt during the Spring '08 term at Rutgers.

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Kalan Lecture 7 - K alan Lecture 7 1 Exploratory Research...

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