Kalan Lecture 11

Kalan Lecture 11 - K alan Lecture 11 Going...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Kalan Lecture 11 2/28/2011 Going International/Global A. You have to make many corporate decisions when going overseas. Do you want a subsidiary? There is always a tradeoff between risk and control. The more risk the less control, the more control the less risk. These a B. As marketers we are interested in product level decisions. a. Do you want the same marketing strategy in every market? b. Or do you want to offer more strategy based on things you learned about the local market place. C. Product Level Decisions a. Standardization vs. Localization i. Having a standard type of product is cost efficient. 1. You don’t have to have different designs or different machinery. ii. Economies of Scale: By manufacturing for a large entity we can manufacture in larger volumes. When you make a bigger volume you are able to make economies of scale. It is easier to centralize decision making. iii. Localized 1. Allows us to apply different needs in different locations 2. It allow us to accommodate different culture a. People in different markets of the world have different tastes. b. Product Decision: When designing a product you have 3 ways of determine if you want to go international i. Sell the same thing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ii. Adopt our current product based on some local need. iii. Go to a new market place with something totally different from what
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 4

Kalan Lecture 11 - K alan Lecture 11 Going...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online