Marketing Lecture 21

Marketing Lecture 21 - 4/18/2011 Kalan Lecture 21: SALES...

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4/18/2011 Kalan Lecture 21: SALES PROMOTION A. Promotion has many objectives and can take a lot of forms: Copler: Coordination of a marketing communications efforts to. a. Sales Promotion: Activities to incent or incite purchase. b. Everything we do in marketing has some promotional purpose. c. Promotion Plan: Development of the activities to incite the purchase. i. We promote things to encourage trial and purchase. ii. Promotion is a big investment. iii. Promotion is often handed to the newest person on the marketing team to work on it. iv. Definition of promotion plan: A framework that outlines the strategies for developing, implementing(executing), and controlling the firms promotional activities. v. In a promotion plan no one can do everything. Resources do not allow this. vi. Making the pieces come together to deliver maximum results is ALWAYS the objective. B. Communications Objectives (ON BOARD): You have to think that you have people evrerywhere along the line. a.
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This note was uploaded on 09/16/2011 for the course MARKETING 301 taught by Professor Yeniyurt during the Spring '08 term at Rutgers.

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Marketing Lecture 21 - 4/18/2011 Kalan Lecture 21: SALES...

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