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Unformatted text preview: Industry: This product is mainly for people who do a lot of walking. People in the city would love this. For people who lives in suburbs. In general anyone. Competitive Analysis: Were competing with multiple industries. We are competing with luxury items such as heated blankets, which are uncomfortable, Burlington coat factory/coat industries, umbrellas, gloves, earmuffs, scarves, hats,...
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- Spring '08