Marketing Project 2

Marketing Project 2 - Industry: This product is mainly for...

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Market product: portable paradise. Description: An umbrella with vents that provide either heating or air conditioning. It can be attached to traditional backpacks. It has durable/ flexible material that makes it compact. The heating vents are adjustable and reversible to dry the umbrella. The umbrella is waterproof. You can adjust the temperature of the heating or the air conditioning. Need: Solves the need of walking to places in a comfortable temperature.
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Unformatted text preview: Industry: This product is mainly for people who do a lot of walking. People in the city would love this. For people who lives in suburbs. In general anyone. Competitive Analysis: Were competing with multiple industries. We are competing with luxury items such as heated blankets, which are uncomfortable, Burlington coat factory/coat industries, umbrellas, gloves, earmuffs, scarves, hats,...
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