Unformatted text preview: umbrella to provide heating and air-conditioning. C. Since our product is quite differentiated, it has competitors in multiple industries. Some of the industries our product competes with is the umbrella industry, the heating industry, the air-conditioning industry, and the clothing industry. These were the core competitors which we focused on, because the success of our product would provide a disruption/decrease of sales in any of the four industries. D. We recommend this product preferably to college students and walkers/city-walkers because with Portable Paradise, you can dress any way you want, regardless of which season it is! You can wear shorts in cold weather, just turn the heat up, and if you want, you can wear long-sleeve clothing in hot weather, but just turn the air down....
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This note was uploaded on 09/16/2011 for the course MARKETING 301 taught by Professor Yeniyurt during the Spring '08 term at Rutgers.
- Spring '08