combosales - You have been hired as consultants to the...

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You have been hired as consultants to the national marketing manager of a large discount store chain. The chain has recently conducted an experiment at 80 of their stores (of similar sizes) to help understand unit sales of a particular flat screen TV/VCR/ DVD combo unit. The experiment ran one week. During this time, the corporate office assigned to each store one of four price levels ($520, $540, $560, $580), the number of daily TV ads to run locally (between 1 and 5) and the type of display to use (special store-front display or nothing special). The Excel file contains data on the following variables: (1) Price : The unit price for each combo unit (in $). (2) TV-Ads : The number of TV ads run daily (3) Display : Whether the TV combo units were displayed prominently or not (Display=1 if the TV combo units were featured in a special display near the front of the store and Display=0 if there was no special display). (4) ComboSales : The number of TV combo units sold by the store during the experimental week. Your job is to analyze the data and report back to the national manager. You are to use both graphs and numerical values to summarize the data. The list below specifies activities you must do and results you must include in your report and presentation. 1. Obtain descriptive statistics, a boxplot, and histogram for ComboSales to help you analyze the TV combo unit sales for all 80 stores (as a single group). Summarize your most important findings to the manager.
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This note was uploaded on 09/18/2011 for the course STAT 2610 taught by Professor Syvantek during the Spring '08 term at Auburn University.

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combosales - You have been hired as consultants to the...

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