December 9, 2008
Chapter 9
Public, Mass, and Mediated Communication
I.
Public and Mass Communication
A. Commonalities
1.
Both refer to situations in which messages are created and
disseminated to a relatively large number of receivers in a setting
that is relatively impersonal
B.
Public communication
1.
Examples
a.
Public Speaking
b.
Concerts
c.
Theater
d.
Public debates
2.
Example – Obama campaign stop
C.
Mass Communication
1.
Examples
a.
Newspaper and magazine articles
b.
TV and radio programs
c.
Movies
d.
Advertising
2.
Example – cat watching TV
D.
Distinguishing Public and Mass Communication
1.
What is “public” or “mass” and what is not is often a matter of
degree, not kind
2.
Both tend to be characterized by:
a.
Audience
– large number of people involved in event;
communicator tends to think of them as an audience rather
than individuals
b.
Impersonality
- source often does not know all participants
personally; difficult to send personalized messages
c.
Planned, Predictable, and Formal
– the communication
process is planned, predictable, and/or formalized; the
physical setting may be arranged in certain way and may
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- Spring '11
- unsure
- Mass Communication, mediated communication
-
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