12-9-08 - December 9, 2008 Chapter 9 Public, Mass, and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
December 9, 2008 Chapter 9 Public, Mass, and Mediated Communication I. Public and Mass Communication A. Commonalities 1. Both refer to situations in which messages are created and disseminated to a relatively large number of receivers in a setting that is relatively impersonal B. Public communication 1. Examples a. Public Speaking b. Concerts c. Theater d. Public debates 2. Example – Obama campaign stop C. Mass Communication 1. Examples a. Newspaper and magazine articles b. TV and radio programs c. Movies d. Advertising 2. Example – cat watching TV D. Distinguishing Public and Mass Communication 1. What is “public” or “mass” and what is not is often a matter of degree, not kind 2. Both tend to be characterized by: a. Audience – large number of people involved in event; communicator tends to think of them as an audience rather than individuals b. Impersonality - source often does not know all participants personally; difficult to send personalized messages c. Planned, Predictable, and Formal – the communication process is planned, predictable, and/or formalized; the physical setting may be arranged in certain way and may
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/18/2011 for the course SAS 101 taught by Professor Unsure during the Spring '11 term at Rutgers.

Page1 / 3

12-9-08 - December 9, 2008 Chapter 9 Public, Mass, and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online