CASE: Cola Wars Continue Class Preparation Questions This case discusses the nature of the soft drinks industry, the rivalry between two major players (Coke and Pepsi) within the US market, and extension of rivalry in the international markets. The central theme of the case is to understand how and why different industry structures offer varying opportunities for firms to achieve competitive advantages. There is a lot of information in the case that will allow you to analyze the industry by using relevant tools such as the “Five-Forces” model. Complete your analysis based on the information at the time of the case, but do consider how the situation has changed based on changes since the case was published. Student Learning Objectives • Systematic analysis of how an industry (the soft drinks industry in this case) evolves over time and implications of the evolution • Analysis of Five Forces Model using two different segments of the industry: concentrated
This is the end of the preview. Sign up
access the rest of the document.
This note was uploaded on 09/19/2011 for the course MGT 4394 at Virginia Tech.