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Unformatted text preview: 1 b. How does the wedge concept relate to competitive advantage? 3. How can you tell when a firm has a competitive advantage? Be thinking about the following activity to be implemented in class: 4. Compare Regal Cinemas in Christiansburg to The Lyric Theater in downtown Blacksburg. a. Explain their competitive advantage using the generic competitive strategy framework b. How are they positioned using the WTP framework? c. Compare Regal to The Lyric in terms of competitive advantage. How is The Lyric different from Regal Cinemas? d. How might Regal Cinemas and The Lyric differ in their activities? Use the value chain to explain how they each create a competitive advantage. 2...
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This note was uploaded on 09/19/2011 for the course MGT 4394 at Virginia Tech.