MGT4394 Competitive Advantage Concept I Preparation Questions

MGT4394 Competitive Advantage Concept I Preparation Questions

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Mgt 4394 Business Policy and Strategy Day 4 – Competitive Advantage Concept I Preparation for Class: Complete your notes on this page. Class Preparation Questions: 1. According to Chapter 6, what is competitive advantage? How do you build a competitive advantage? How do you sustain it? a. What are some examples of businesses that follow each of the four strategies in Exhibit 6.1? Why are they successful (or unsuccessful)? b. How would you measure success? How do you know when a firm has a competitive advantage? 2. According to the last chapter in the Primis Text, “Creating Competitive Advantage,” by Ghemawat and Rivkin what is competitive advantage? How do you know if you have it? a. How can you measure the size of the wedge?
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Unformatted text preview: 1 b. How does the wedge concept relate to competitive advantage? 3. How can you tell when a firm has a competitive advantage? Be thinking about the following activity to be implemented in class: 4. Compare Regal Cinemas in Christiansburg to The Lyric Theater in downtown Blacksburg. a. Explain their competitive advantage using the generic competitive strategy framework b. How are they positioned using the WTP framework? c. Compare Regal to The Lyric in terms of competitive advantage. How is The Lyric different from Regal Cinemas? d. How might Regal Cinemas and The Lyric differ in their activities? Use the value chain to explain how they each create a competitive advantage. 2...
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MGT4394 Competitive Advantage Concept I Preparation Questions

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