MGT4394 External Analysis Preparation Handout

MGT4394 External Analysis Preparation Handout - Mgmt 4394...

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Day 05 –External Analysis Preparation for Class: Read K.E. Chapter 4: Analyzing the External Environment Complete and bring your notes on this handout Bring “Horror Show at the Cinemaplex” case to class Class Preparation Questions 1. What are the general environment factors beyond a firm’s control that affect a firm’s strategy? a. What general environment factors are impacting higher education? Use Virginia Tech and Pamplin College of Business as your point of reference b. What will be the future trend with the factors that you identified? c. What is the impact of the economic recession on higher education? 2. Conduct a Five Forces Analysis of Higher Education. Five Forces Analysis of Higher Education Industry Describe who is included in the force Rate & explain ability or strength of the force to capture industry profits Industry Competitors: Potential Entrants: Substitutes: Suppliers: Customers: What are your conclusions regarding the attractiveness of higher education? Be sure to have reasons for your conclusions.
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MGT4394 External Analysis Preparation Handout - Mgmt 4394...

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