Unformatted text preview: 2. What is the trend in attendance at movie theaters? Is there a problem? What explains this? 3. What determines profitability for exhibitors? Consider revenue components, expenses, and the controllability of these by managers. What is the trend in profitability? What explains this? 4. Is it a “horror show” at the Cinemaplex? Just think about, we will cover in class: 5. What is the key strategic issue facing movie theaters? 6. What are three alternatives (i.e., new actions / initiatives) that exhibitor’s might consider to resolve this strategic issue? Which would you recommend?...
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- case discussion, movie theaters, Class Preparation Questions