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Unformatted text preview: 2. What is the trend in attendance at movie theaters? Is there a problem? What explains this? 3. What determines profitability for exhibitors? Consider revenue components, expenses, and the controllability of these by managers. What is the trend in profitability? What explains this? 4. Is it a horror show at the Cinemaplex? Just think about, we will cover in class: 5. What is the key strategic issue facing movie theaters? 6. What are three alternatives (i.e., new actions / initiatives) that exhibitors might consider to resolve this strategic issue? Which would you recommend?...
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This note was uploaded on 09/19/2011 for the course MGT 4394 at Virginia Tech.