Unformatted text preview: 2. What does a five-forces analysis of the video rental industry reveal about the intensity of competition and overall industry attractiveness? Which competitive forces are strongest? Weakest? 3. How is the video rental industry changing? What are the general environment factors as well as competitive factors that are behind the change? 4. What does your strategic group map of the video rental industry look like? Which strategic groups do you think are in the best positions relative to the five-forces and drivers of change? Which groups are in the worst positions? 5. What are your major conclusions regarding industry attractiveness and issues that video rental firms must face from the above analysis?...
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- external analysis, video rental industry