Nike’s strategic plan analysisNameCourse numberCourse nameInstructors nameDate
Background informationNike is a multinational marketer of athletic footwear and is located in Beaverton, Oregon, in the United States of America. It held 37% of the global market and was initially founded for Japanese shoe importation (Nike Inc, n.d.)..Philip. H. Knight, a track athlete from the University of Oregon and Bill Bowerman, Coach Knight in the University of Oregon, are the founders of Nike.
IntroductionStrategic planning is the process by which a company or an organization defines its direction or strategy.A company also makes decisions on how they will allocate their resources to pursue their strategy.With clear mission and vision, a company is able to formulate, implement procedures, evaluate and control its strategy.Nike targets on athletes because it produces sports clothes and equipment and shoes.
Vision and Mission statement and the Core valuesMission statement "Do everything possible to expand human potential." Vision statement "To bring inspiration and innovation to every athlete in the world." Core values; Inspiration, Innovation, Every Athlete in the world, Authentic, Connected and Distinctive.