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Unformatted text preview: must have it. Up until the industrial revolution, the consumer was likely to buy the product from the maker. 19 th century occurred and the only thing that could occur between the two is money. V.S. Naipaul Commodity fetishism Products become fetishes Fetish o Any object held by a person to have magical power Commodities use us rather than we use commodities All style has a shelf life which is getting smaller and smaller Style is an epiphenomenon of economic arrangements 21:09 21:09...
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This note was uploaded on 09/20/2011 for the course WAC 20 taught by Professor Staff during the Spring '11 term at UCLA.
- Spring '11