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Unformatted text preview: must have it. Up until the industrial revolution, the consumer was likely to buy the product from the maker. • 19 th century occurred and the only thing that could occur between the two is money. V.S. Naipaul Commodity fetishism Products become fetishes • Fetish o Any object held by a person to have magical power Commodities use us rather than we use commodities All style has a shelf life which is getting smaller and smaller Style is an epiphenomenon of economic arrangements 21:09 21:09...
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- Spring '11
- Commodity fetishism, V.S. Naipaul