Breaking%20Down%20the%20Mundane

Breaking%20Down%20the%20Mundane -...

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Breaking Down the Mundane Commercials and the Power of Suggestion
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What is a Commercial?
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What Are its Parts? Product Slogan Music Dialogue Actors Costumes Colors / Fonts Type of Appeal
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How Long Do You Have? 30 sec 60 sec 90 sec
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How Much will it Cost? 30 sec – 2.38M 60 sec - 4.76M 90 sec - 7.00M Based on ad rates for 2007 Superbowl
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What do these ads make use of? Words Images Stereotypes Music
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View These Ads DORITOS – DUCK TAPE DORITOS – CHECK OUT
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Unformatted text preview: http://www.youtube.com/watch?v=ffrq6cUoE5A PEPSI - -BOBS HOUSE http://www.youtube.com/watch?v=r-TLhCPOAJo PEPSI BRITNEY Does this work as a commercial? http://www.youtube.com/watch?v=jjXyqcx-m Questions: Which ads did you like or not? Which of their components worked for you? Would you purchase the product based solely on the ad? Is your decision influenced by the fact that they are/were superbowl ads? What stereotypes were addressed in the ad? What would you have done differently?...
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Breaking%20Down%20the%20Mundane -...

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