2 - 1 Marks: 1 Which of the following is a difference...

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1 Marks: 1 Which of the following is a difference between traditional advertising and advertising on the internet? Choose one answer. a. Traditional advertising uses one-to-many advertising, Internet advertising uses many-to- one advertising. b. Traditional advertising rates are based on the amount of business the ads generate, Internet advertising rates are based on the number of people who click on the ads. c. Traditional advertising uses a push strategy; Internet advertising uses a pull strategy. d. Traditional advertising is primarily informative, Internet advertising is primarily persuasive. e. Traditional advertising focuses television and radio, Internet advertising focuses on print ads. Correct Marks for this submission: 1/1. Question 2 Marks: 1 In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the interactivity characteristic? Choose one answer. a. Unlike other mass marketing communications media, customers can provide information to the website. b. Unlike other mass marketing communications media, customers cannot provide
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This note was uploaded on 09/19/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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2 - 1 Marks: 1 Which of the following is a difference...

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