5 - 1 Marks 1 All of the following are characteristics of...

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1 Marks: 1 All of the following are characteristics of the internet presented in class EXCEPT: Choose one answer. a. Computer-mediated b. Spoken-word interface c. Global presence d. 24/7 availability e. Interactivity Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 Which of the following is a difference between traditional advertising and advertising on the internet? Choose one answer. a. Traditional advertising agencies charge a commission on the media buy; internet advertising agencies charge a fee for service b. Traditional advertising is designed to inform, persuade or remind; internet advertising can only inform and remind. c. Traditional advertising has consumers collaborate to create ads; internet advertising uses advertising professionals to create ads. d. Traditional advertising is for products; internet advertising is for intangible goods. e. Traditional advertising uses the AIDA model for persuasion; internet advertising uses the linear model for persuasion Correct Marks for this submission: 1/1. Question 3 Marks: 1 What was the point your instructor was trying to make with all that talk about opportunity and rapid change in the technological environment? Choose one answer.
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This note was uploaded on 09/19/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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5 - 1 Marks 1 All of the following are characteristics of...

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