7 - 1 Marks: 1 In class, we discussed a number of...

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1 Marks: 1 In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the global presence characteristic? Choose one answer. a. Closed architecture allows you to connect with countries that don't yet have internet access. b. You need a high-bandwidth connection to reach potential customers on different continents. c. The World Wide Web has no geographic boundaries. d. In order to achieve open architecture, you must join an international service provider (ISP) e. The quality of your website gets a little worse with every national boundary you cross. Correct Marks for this submission: 1/1. Question 2 Marks: 1 According to your instructor, which of these technologies do you have to understand to succeed in marketing today? Choose one answer. a. EDI (Electronic Data Interchange) b. WWW (World Wide Web) c. JIT (Just in time) d. CAD (Computer aided design) e. Flexible manufacturing Correct Marks for this submission: 1/1. Question 3 Marks: 1 Which of the following is a difference between traditional advertising and advertising on the internet? Choose one answer. a. Traditional advertising uses one-to-many advertising, Internet advertising uses many-to-
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This note was uploaded on 09/19/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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7 - 1 Marks: 1 In class, we discussed a number of...

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