mini 13 - Which of the following is a difference between...

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Which of the following is a difference between traditional advertising and advertising on the internet? c. Traditional advertising uses a push strategy; Internet advertising uses a pull strategy. In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the interactivity characteristic? a. Unlike other mass marketing communications media, customers can provide information to the website. In class, we discussed a number of characteristics of the internet. Which of the following is an issue related to the computer-mediated characteristic? d. Different customers will perceive your website differently. A __________ is an outstandingly clear example or an archetype? a. Paradigm All of the following are characteristics of the internet presented in class EXCEPT: e. Extremely high-cost information storage and transmission When using cultural values to determine right from wrong, _________ represent rules for getting along in everyday life situations? c. Conventions A ___________ is a government tax on imported goods intended to make imported products more expensive to domestic consumers. a. Tariff Brucesylvania is a small country virtually devoid of natural resources. Although poor, and small in number, the people in Brucesylvania are some of the smartest, most creative thinkers on the planet. In order to compete in a global marketplace, the theory of competitive advantage suggests this country might specialize in…? c. Technology BruceCo is a coffee blending company located in Northern California. Because BruceCo's coffees are so popular, the company has sales in all 50 states and in 37 foreign countries. BruceCo is an example of a(n)…? a. International firm ___________ occurs when a business sells a product outside of its agreed upon marketing area in order to take advantage of price differentials between the two marketing areas?
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c. Gray marketing All of the following are characteristics of the internet presented in class EXCEPT: b. Spoken-word interface Why is it important to keep a sense of perspective when developing internet-based marketing strategies? b. Because the internet is very good for some activities but not very good for other activities. In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the Graphic interface characteristic? b. A well designed, visually appealing website suggests to a customer that your business is legitimate. In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the 24/7 availability characteristic? b. Because the internet never closes, customers have more opportunities to consider other options. What were the three paradigms for internet marketing we discussed in class?
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This note was uploaded on 09/20/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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mini 13 - Which of the following is a difference between...

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