mini test 1 - MINI TEST 1 Which of the following is a...

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MINI TEST 1 Which of the following is a condition necessary for exchange to occur? c. A means of communication. What do marketers mean when they speak of involvement as it relates to the consumer buying process? d. The financial, social and psychological risk of the purchase to the person Which of the following statements about the number of alternatives identified in the consumer buying process is FALSE? c. Memory based searches will usually identify more alternatives than external searches. Market-oriented organizations generate sales volume primarily through. .. e. Market-oriented organizations emphasize all of these activities What concept was the instructor trying to illustrate when he discussed the "stupid customer" syndrome? c. That manufacturers of products tend to focus on the features they build into a product rather than on the customer's perception of value. Which of the following is NOT part of the marketing concept? a. An alternative to a market orientation The four 'P's are? e. Product, price, promotion and distribution (place) The second stage of the consumer buying process is? b. All of these are part of the second stage of the consumer buying process. Which of the following typically a responsibility of the marketing function in an organization? c. Create need-satisfying offerings What was the professor talking about when he asked you to do a 'reality check' before the 3rd week drop deadline. c. All of these things. The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class? e. 2 to 3 What is the difference between a need and a want as discussed in class? c. A need is a perceived lack of something, a want is a culturally defined way to satisfy the need
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The four 'P's are? a. The marketing mix variables we use to create need-satisfying offerings. What is the difference between a relationship and an exchange? a. It may be good business to lose money on a transaction in a relationship, it is rarely good business to lose money on a transaction in an exchange. Companies adopting __________ focus on what it is that they can do best. d. a production orientation Sandra is running an online bookstore. Her market research shows her that many people visit the site, look at several books, add one or more books to the shopping cart but never actually purchase anything. Based on what she learned about the consumer buying process, Sandra decided to offer free delivery. She felt that this would make it easier for the customer in the ___________ stage of the consumer buying process. b. Purchase stage Marketers of ___________ and __________ products have to use intrusive advertising in order to make consumers aware of them at the appropriate point in the consumer buying process? d. New, unsought
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This note was uploaded on 09/20/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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mini test 1 - MINI TEST 1 Which of the following is a...

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