mini test 5 - MINI TEST 5 Bruce was writing test questions...

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MINI TEST 5 Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union fro a bowl of ice cream. All they had was Dreyers Ice Cream and Bruce was really in the mood for Haagen Daz. So he walked over to Stonestown mall in order to get a bowl of Haagen Daz Ice Cream even though he really didn't have the time. In terms of product classification, Haagen Daz ice cream could best be described as a(n) for Bruce? b. Specialty good Bruce was writing test questions for his marketing class. It was getting very late in the afternoon and he was tired. So he went over to the student union looking for a snack. The first thing he saw was ice cream so he bought a big bowl of it. In terms of product classification, ice cream could best be described as a(n) for Bruce? b. Convenience good According to the research discussed in class, what is the most important factor affecting the success rate of a new product introduction? a. Insignificant point of difference. According to your instructor, most consumer products are in the _____________ of the product life cycle? c. Maturity The first step in using the levels of the product concept is to: b. Determine what is the core benefit the consumer will receive from the product. The value of the levels of the product concept is that the actual product can be thought of as? d. A way to deliver the core benefit to the consumer. Which of the following statements about new product development is TRUE? e. The vast majority of new products introduced to the market place fail. A ____________ is a good, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other form of value. b. Product The _________________ is a concept that explains how products go through four distinct stages from birth to death. e. Product life cycle. One of the strategies during the decline stage of the product life cycle is to stop spending money on advertising continue to sell the product as long as customers are willing to buy it. This strategy is called? b. Milking the product. Bruce Company is a small startup with just enough money in the bank to get it through the end of the month. Which market entry strategy might work best for Bruce Company? 1
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e. First mover strategy, it is riskier and Bruce Company has little to lose if it doesn't work out. Which of the following statements about fashion is FALSE? e. Forecasting is less important for fashion than it is for other products. What do we mean when we say that, from the consumer perspective, new products span a continuum from small, incremental changes to radically different products? a. That 'newness' is hard to define and new could mean different things for different products.
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This note was uploaded on 09/20/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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mini test 5 - MINI TEST 5 Bruce was writing test questions...

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