Twittercase - F ramework for Case _ Section _ Group _...

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Framework for Case _______________________________________________ Section __ Group ______ Submitted by _________________________________________________________________________ External Environment Framework Topic Area Data Analysis/Conclusions Segmentation Throughout this article it is constantly talked about how one of Twitter’s goals is to increase their segment of the market They cite how they want to have a segment of 1 billion users by the end of 2010. This would definitely make their segment of the market “substantial” Their strategy of how to get this substantial segment is mainly “multiple segmentation”. They do not focus on one type of audience but instead open their service to whomever would like to use it (in this way they are undifferentiated) Twitter tends to rely on word of mouth as a means of advertising, so in a way this is mass marketing. Twitter essentially does not discriminate Twitter is going to have a hard to time expanding their segments of the market simply because according to their 2009 numbers their segments is already decreasing and now they also have to deal with competitors who are offering essentially the same service that they provide. What Twitter as a company does have going for them is that they do not solely have a niche market, but instead provide their service to anyone who wants to tweet or follow others as they tweet After reading this article, it seems to us that Twitter does not really do a lot of physical advertising. They tend to rely a lot on word of mouth of consumers who already are satisfied with their service Page | 1
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Framework for Case _______________________________________________ Section __ Group ______ Submitted by _________________________________________________________________________ when it comes to segmentation variables either. They
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Twittercase - F ramework for Case _ Section _ Group _...

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