Rhetorical Analysis Memo

Rhetorical Analysis Memo - While addressing these...

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TO: Alyssa Straight FROM: John Malloy SUBJECT: Rhetorical Analysis DATE: 10/18/2010 Throughout today’s world, different groups of people are stereotyped quite extensively. Some of these stereotypes are good, some of them are bad, but all of them are taken advantage of by today’s large corporations. One of the strongest forms of advertising is using stereotypes to single out a specific audience. By using stereotypes, the corporations can essentially tell the audience being stereotyped how they should act and how to adhere to, or avoid falling into, the stereotypes. By using stereotypes in their advertising, corporations are only reinforcing the stereotypes. For example, Old Spice stereotypes men throughout their numerous television commercials. Throughout these commercials, men are stereotypes quite extensively, but the general theme is that men need to be ‘manly.’ More specifically, men need to have big muscles, be outdoorsy, provide for women, and smell fantastic.
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Unformatted text preview: While addressing these stereotypes, Old Spice tells the male viewers that they can fit into the manly stereotype by using the Old Spice products. While writing this paper, I struggled with a couple things, but mainly with clarity. I had trouble keeping straight which man I was talking about: the male viewer, the Old Spice man, or the man the ladies want. I feel like I added a lot of unneeded confusion to the paper because of the three different groups of men. The other thing I had trouble with was deciding how to incorporate ethos, pathos, and logos into my paper. When I say this, I mean the actual words. I feel like I did a good job of dissecting the commercial and getting into how they advertised, but I didnt use the words ethos, pathos, or logos very much throughout. Im not sure if this is a problem or not, but I noticed that I used the words much less than many other papers....
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