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Facebookassignment.doc[1] - Constructing a Political...

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Constructing a Political Persona on Last month Massachusetts elected its first Republican Senator since 1972. Many claim that the Republican candidate was not necessarily stronger than the Democratic candidate but that his campaign went much more smoothly. The Democratic nominee, Coakley’s run for Senate was riddled with blunder after blunder—from spelling Massachusetts incorrectly in a TV advertisement to mistakenly declaring legendary former Red Sox pitcher Curt Schilling a Yankee fan. (Schilling earned his place in Boston baseball lore when he beat the Yankees in game 6 of the 2004 American League Championship series, despite bleeding from a recent ankle surgery.) Moreover, during a debate with Republican candidate Scott Brown, Coakley declared Afghanistan free of terrorists despite the recent bombings that have killed many Americans. Coakley also earned even more wrath from Boston sports fans and reinforced her reputation for aloofness by mocking the idea of standing outside Fenway Park in the cold to shake hands with voters, as Brown had done. As you can see, running for office is an exercise in image politics and a candidate’s rhetorical skill-set must be finely tuned.
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