Chapter 12 Case - Cameron Hartman Entrepreneurship...

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Cameron Hartman Entrepreneurship Case—Chapter 12 12/02/2010 1. Best Buy is a specialty store. This is because they specialize in a particular type of merchandise—electronics—and a great number of their employees are specially trained in a specialized area—e.g., cell phones. 2. The six components a given retailing mix are as follows: product, place, promotion, price, presentation, and personnel. I will expound upon each component of the retailing mix relative to Best Buy. First, Best Buy holds the electronics category for their product portion of the retailing mix —whether that means televisions, laptops, cell phones, or any other of their thousands of products. Best Buy also provides services to install electronics, such as televisions. Second, the “place” aspect of the retailing mix. Best Buy has 600 stores in the United States located in small to medium outdoor shopping centers as other store types averaging 40,000 square feet. Third, the “promotion” aspect of the retailing mix. Best Buy advertises through commercials and has coined the phrase,
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This note was uploaded on 09/17/2011 for the course ENG 150 taught by Professor Ludwig during the Spring '11 term at University of Phoenix.

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Chapter 12 Case - Cameron Hartman Entrepreneurship...

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