098 final reading1 - GoogleIsMakingYouDumber...

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“Google Is Making You Dumber” Pro: Fragmented Facts  by Jakob Nielsen, Phd, Nielsen Norman Group  I have a very popular Web site, so why do I continue to write books? And why do I  stick with an even older medium and gather people around the flickering light of the  campfire (okay, slide projector) to speak to them in person at an annual conference?  I do it because old media are highly superior to the Web for learning about  complicated topics. The Web fragments information into tiny nuggets that can be digested  during a two-minute visit to a Web site.  Google (GOOG) is your savior when you wish to ascertain an obscure fact, such as  when King Christian IV built the Round Tower in Copenhagen. Searching for "Christian IV  year Round Tower built" brings up the correct answer (1642) in the summaries for the top  two search hits. No need to click through. Google has built the perfect answer engine by  repurposing the labors of millions of authors.  But what about going beyond surface facts to deeper knowledge? What was the 
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This note was uploaded on 09/20/2011 for the course ENGLISH 101 taught by Professor Buchholtz during the Spring '08 term at Community College of Philadelphia.

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098 final reading1 - GoogleIsMakingYouDumber...

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