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786718_758814420_915272861 - This article was downloaded...

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PLEASE SCROLL DOWN FOR ARTICLE This article was downloaded by: [Temple University Libraries] On: 15 February 2010 Access details: Access Details: [subscription number 918014460] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37- 41 Mortimer Street, London W1T 3JH, UK Journal of Food Products Marketing Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t792304003 Natural: Influences of Students' Organic Food Perceptions Amy R. Beaudreault a a The Ohio State University, Columbus, Ohio, USA To cite this Article Beaudreault, Amy R.(2009) 'Natural: Influences of Students' Organic Food Perceptions', Journal of Food Products Marketing, 15: 4, 379 — 391 To link to this Article: DOI: 10.1080/10454440802537231 URL: http://dx.doi.org/10.1080/10454440802537231 Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
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379 Journal of Food Products Marketing , 15:379–391, 2009 Copyright © Taylor & Francis Group, LLC ISSN: 1045-4446 print/1540-4102 online DOI: 10.1080/10454440802537231 WFPM 1045-4446 1540-4102 Journal of Food Products Marketing, Vol. 15, No. 4, Aug 2009: pp. 0–0 Journal of Food Products Marketing Natural: Influences of Students’ Organic Food Perceptions Students’ Organic Food Perceptions A. R. Beaudreault AMY R. BEAUDREAULT The Ohio State University, Columbus, Ohio, USA This study aimed to describe: whether labels, brands, and prices of organic food influenced students’ perceptions; if selected groups influenced students’ perceptions; and how students perceived selected groups’ perceptions of organic food. The research also determined if significant differences existed among students’ gender, college major, and child-rearing location description to their possible influencers of organic food. The method was a survey with an N = 207 with a response rate of 91%. The population consisted of undergraduate students at The Ohio State University. For selected groups, respondents’ families had the most influence on students’ perceptions of organic food.
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