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3) Discussion Guide/ Questionnaire Intro: Hello, and welcome to our focus group. We are students in the Advertising Research class and we are conducting this focus group as a part of our final project. We are trying to find ways to show college students how online delivery services like Genuardi’s can benefit them. The questions that we will be asking you will benefit us in figuring what students like you prefer and what they value. 1. Tell me about your grocery shopping experience? a. How do you travel? b. How long do you spend shopping? 2. What is your budget when food shopping? Why? 3. What grocery stores do you know deliver groceries/ allow you to order online? a. Are you familiar with Genuardi’s b. Do you use a meal plan/buy groceries/combine both? 4. If you buy groceries, how do you get to the store? 5. What do you find more suitable: grocery shopping or using a meal plan? 6. Would a grocery- delivery service improver your quality of life?
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