{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

article research - research was conducted for this study...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
M’tyma McNeal February 14 th , 2010 Advertising Research Article 1: The objective of this first study was to figure out perceptions of organic food among a selected group of students in Ohio State University using the survey research. Selected groups of this study were family, friends, celebrities, politicians and professors. Some of the specific objectives of this study were to describe to the degree of how label, brands and prices of organic food affected the perceptions of the students. Another was to describe the degree of influence that the media has on perceptions of organic food. This study was conducted on undergraduates from Ohio State from the College of Food, Agriculture and Environmental Studies. Quantitative
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: research was conducted for this study. Part of the study was comparative which showed whether gender and college major played a significant influence on perceptions of organic foods. In this study a questionnaire was used with 28 questions, and to secure the validity of the questionnaire 7 experts reviewed it. The results of this study were up to what I expected them to be. Price influenced students perceptions of organic food but the brand of the organic foods didn’t. 38% of the students said that family influences their perceptions of organic foods....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern