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Unformatted text preview: schedule groceries to be delivered according to their schedules, and they wouldnt have to worry about the travel. Our group needed to learn a lot about our target market for our audience. We hoped to learn a lot about how college students usually do grocery shopping and if they would be willing to trust and use the product. Our team wanted to learn what college students valued in a grocery store whether it was smarter food choices, discounts, or better deals. We also wanted to learn if the college students trusted online services. We needed to find valid information for our client, to show why marketing to college students is a good idea. In this report we will show you the different types of research we did to find information on our target market....
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This note was uploaded on 09/21/2011 for the course CIS 141 taught by Professor Staff during the Spring '11 term at Community College of Philadelphia.
- Spring '11