Key Themes from Coakley, chapter 11

Key Themes from Coakley, chapter 11 - This results in more...

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Key Themes from Coakley, chapter 11 Sports and the Economy
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Globalization Most sports are now looking for global markets Much of the marketing efforts of major sports are focused on expanding markets beyond national boundaries (e.g., NFL)
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The growth of “commercial sports” Commercial sports: Sports organized and played for profit Factors that aid the growth of commercial sports 1) A market economy 2) Large, densely populated cities 3) Prosperity and high standard of living
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4) Large amounts of capital to build and maintain stadiums and arenas 5) Cultures which emphasize consumption and status symbols
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Corporations use sports for Global Expansion One of the driving forces behind globalization in sports is the interest of corporations to use sports for their own global marketing
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Unformatted text preview: This results in more commercialization of sports and more money poured into sports. Branding Sports Commercial sports are designed to entertain mass audiences Emphasize: heroic stories, sensational moves, rules are changed to heighten entertainment value. Commercial sports stress packaging sports as entertainment With new money come higher salaries With money from global corporations, the salaries of major sports stars has risen geometrically, if not astronomically. Some liken it to other global processes that create a winner take all or casino economy (similar phenomenon in music industry). High salaries come, in part, from a restriction in supply and a large investment in driving up demand....
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This note was uploaded on 09/21/2011 for the course MOSAIC 0852 taught by Professor Raymondhalnon during the Spring '09 term at Temple.

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Key Themes from Coakley, chapter 11 - This results in more...

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