Organization Assignment 3

Organization Assignment 3 - RUNNING HEAD:Organizational...

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Running head: American Red Cross SWOT Analysis 1 American Red Cross SWOT Analysis Dustin Taylor Thomas Edison State College FDR-440
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American Red Cross SWOT Analysis 2 Introduction The American Red Cross is a non-profit organization that almost everyone is familiar with. As of 2010, it was ranked as the fifth largest charity in the United States (Roberts, 2010). In fact, most people have donated to The Red Cross at least once in their lives. By providing food, money, or even blood to The Red Cross, you may have saved a life without even being aware of it. Like all businesses, The Red Cross has faced its share of ups and downs. This SWOT analysis provides a look at the strengths, weaknesses, opportunities, and threats of the Red Cross. Strengths History The Red Cross was founded in 1881 by Clara Barton, and has been responding to emergencies and disasters ever since ("About us," ). Many people are reluctant to give to a charity that they may have never heard of, or may know nothing about. This isn't a problem for The Red Cross. Almost everyone knows The Red Cross, and knows that it's a legitimate charity to give their money to. Chapters nationwide While many non-profit organizations consist of members raising funds on a local level, The Red Cross has over 700 chapters nationwide. While each of those chapters is locally supported, the added support of more than 35,000 employees and 500,000 volunteers makes The Red Cross a non-profit anyone can support. Strong brand recognition Do you know what UNICEF's logo is? I don't have a clue what it is, but nearly everyone recognizes the Red Cross logo. It's the most recognizable charity logo in the world. It's so famous that the Geneva Convention of 1949 protects any vehicle or person wearing the Red
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This note was uploaded on 09/19/2011 for the course FDR 440 taught by Professor Williams during the Spring '11 term at Edison State College.

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Organization Assignment 3 - RUNNING HEAD:Organizational...

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