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Unformatted text preview: 32 | P a g e 1 / 1 9 / 2 0 0 9 D O C O N S U M E R S C A R E A B O U T C A R B O N F O O T P R I N T S? Can companies drive sales by revealing the carbon footprint of their products? The answer to that question may become clear in coming years as more and more American businesses evaluate the carbon footprints of their products and provide those details to consumers. The most recent example comes from PepsiCo, which says that it determined that the carbon footprint of its half-gallon carton of Tropicana Pure Premium Orange Juice is 3.75 pounds of carbon dioxide. The company plans to release the carbon footprints of Pepsi, Diet Pepsi, Gatorade and Quaker Chewy Granola Bars in coming months. PepsiCo said it doesnt plan to put the carbon footprint of Tropicana on its carton anytime soon, but will provide details on its Web site for those consumers who are interested. New Belgium Brewing did the same thing when it evaluated the carbon footprint of its Fat Tire Amber Ale (7 pounds of carbon dioxide are released into the atmosphere for every six pack).Amber Ale (7 pounds of carbon dioxide are released into the atmosphere for every six pack)....
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This note was uploaded on 09/17/2011 for the course BIO 1A taught by Professor Smith during the Fall '09 term at Casper College.
- Fall '09