OPM300 MOD 1 SLP - OPM300: Introduction to Operations...

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OPM300: Introduction to Operations Management SPRING 2011/May 2011 Module 1 Session Long Project 30 May 2011 McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 64 million people in 117 countries each day (1). To any operations management professional, McDonalds is the model of long term proficiency and productivity from a strategic perspective. Operations and productivity at McDonald’s have not always have been so well planned though. In this paper I will highlight the operational successes and failures of this strategic company, as well as the future productivity goals. In order to understand McDonald’s successes, one must start at their crossroads. In the 1960s through the 1980s, McDonald’s was the model of efficiency in the service industry. But in the 1990’s, things seem to go terribly wrong. They tried a number of new products, most notably the McPizza, McLean, and Arch Deluxe, which were failures. Although they had a strong children’s market, they were focusing all their new products on the adult market, under the assumption that children wouldn’t like the new products. It was also a changing world in which American waistlines were a concern, and the products McDonalds delivered were not in line with the modern demands of American fast food culture. A strategy they tried was to make their menu, “Made-for-You”. The main issue with this strategy was that it moved from the “Made-to-Stock” strategy that made McDonalds successful in the
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OPM300 MOD 1 SLP - OPM300: Introduction to Operations...

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