Demand and Supply - Price Quantity demanded Quantity...

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    Demand and Supply Presentation by:  Anh Dung Hoang Lam Thanh Trung
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    Presentation Outline Introduction Demand and Supply Schedule/Curve Market Equilibrium Factors that affects Demand Factors that affects Supply Summary Q&A
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    Ice Cream market US frozen dessert market of 2004 : sales of  $21.4 billion   with   1.6 billion gallons (6.0 billion liters)   produced . (Source: International Dairy Foods Association) Retail sales of ice cream,  1999-2003,in millions (excludes Wal-Mart) Year         Sales     % Change 2003     $8,766       4.6% 2002        $8,382       4.8% 2001        $7,999       4.9% 2000        $7,626       3.4% 1999        $7,372       4.2% (Source: Mintel International)
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    Demand and Supply Schedule
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Unformatted text preview: Price Quantity demanded Quantity Supplied 10 20 30 40 50 60 70 800 700 600 500 400 300 200 200 300 400 500 600 700 800 Demand Curve Movement Shift Supply Curve Movement Shift Market Equilibrium Factors affecting Demand Weather-Summer/winter Trend- Healthy dessert trend- Low-fat low sugar food Factor affecting Supply Materials price + Dairy products- Milk- Cream + Flavourings + Sweeteners Reference International Dairy Foods Association ( http://www.idfa.org/facts/icmonth/page2.cfm ) Mintel International ( http://www.researchandmarkets.com/reportinfo.asp?cat_id=189&report_id=305423&p=5 ) Times Online (http://business.timesonline.co.uk/tol/business/markets/united_states/article2080599.ece)...
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Demand and Supply - Price Quantity demanded Quantity...

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