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Unformatted text preview: delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming. As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands. In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country....
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This note was uploaded on 09/18/2011 for the course ECON 101 taught by Professor Jillmurray during the Three '11 term at La Trobe University.
- Three '11