{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Chapter 4 Questions

Marketing Chapter 4 Questions - 1 What are the components...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. What are the components of the immediate environment a. In the immediate environment, the first factor that affects the consumer is the firm itself b. The second factor is competition also significantly affects consumes in the immediate environment c. The third factor that affects consumers is the firm’s corporate partners 2. What are the six key macroenvironmental factors? a. CDSTEP 3. Differentiate between country culture and regional culture a. Country culture is the visible nuances of a country, such as artifacts, behavior, dress, symbols, language differences, food preferences, etc. b. Regional culture is the different culture of the different parts of the country; such as, people calling soda pop/coke/dr pepper in certain parts of America 4. Identify the different generational cohorts. What key dimension is used to classify an individual into a given cohort? a. Seniors (before 1946) , Baby Boomers (1946-1964) , Generation X (1965- 1976) , Generation Y (1977-1995) , Tweens (1996-2000) b. Indentified by time they were born 5. What are some important social trends shaping consumer values these days?
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern