Marketing Chapter 4 Questions

Marketing Chapter 4 Questions - 1. What are the components...

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1. What are the components of the immediate environment a. In the immediate environment, the first factor that affects the consumer is the firm itself b. The second factor is competition also significantly affects consumes in the immediate environment c. The third factor that affects consumers is the firm’s corporate partners 2. What are the six key macroenvironmental factors? a. CDSTEP 3. Differentiate between country culture and regional culture a. Country culture is the visible nuances of a country, such as artifacts, behavior, dress, symbols, language differences, food preferences, etc. b. Regional culture is the different culture of the different parts of the country; such as, people calling soda pop/coke/dr pepper in certain parts of America 4. Identify the different generational cohorts. What key dimension is used to classify an individual into a given cohort? a. Seniors (before 1946) , Baby Boomers (1946-1964) , Generation X (1965- 1976) , Generation Y (1977-1995) , Tweens (1996-2000)
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This note was uploaded on 09/18/2011 for the course MKT 201 taught by Professor Weinstock during the Spring '11 term at University of Miami.

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Marketing Chapter 4 Questions - 1. What are the components...

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