Marketing Chapter 7 Questions

Marketing Chapter 7 Questions - 1. What are the key metrics...

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1. What are the key metrics that can help analyze the economic environment of a country? a. To asses a country’s market, four things are assessed: economic analysis, infrastructure and technological analysis, government actions or inactions, and sociocultural analysis. This gives a more complete picture of a country’s potential as a market for products and services. 2. What types of governmental actions should we be concerned about as we evaluate a country? a. Tariffs : A tariff, or duty, is a tax on imported goods (intended to make foreign goods more expensive and less competitive to domestic goods or to penalize foreign countries with unfair trade advantages) i. Dumping occurs when a foreign producer sells its offering in a foreign market at a price less than its production costs to gain market share b. Quotas: A quota is the max quantity of a product that can be brought in during a given time c. Boycott : A boycott is a group’s refusal to deal with an organization in order to
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Marketing Chapter 7 Questions - 1. What are the key metrics...

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