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Unformatted text preview: 5. Loyalty Segmentation 6. Using Multiple segmentation methods 4. Identify four positioning strategies. 1. Value 2. Salient Attributes 3. Symbol 4. Competition 5. What is a perceptual map a. A perceptual map displays, in two or more dimensions, the position of products or brands in the consumers minds. 6. Identify the five positioning steps 1. Determine consumers perception and evaluation of the product or service in relation to competitors 2. Identify competitors positions 3. Determine consumer preferences 4. Select the position 5. Monitor the positioning strategy...
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This note was uploaded on 09/18/2011 for the course MKT 201 taught by Professor Weinstock during the Spring '11 term at University of Miami.
- Spring '11