Unformatted text preview: 5. Loyalty Segmentation 6. Using Multiple segmentation methods 4. Identify four positioning strategies. 1. Value 2. Salient Attributes 3. Symbol 4. Competition 5. What is a perceptual map a. A perceptual map displays, in two or more dimensions, the position of products or brands in the consumer’s minds. 6. Identify the five positioning steps 1. Determine consumers’ perception and evaluation of the product or service in relation to competitors’ 2. Identify competitors’ positions 3. Determine consumer preferences 4. Select the position 5. Monitor the positioning strategy...
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- Spring '11
- Marketing, Geodemographic Segmentation, segmentation strategy, Undifferentiated Segmentation Strategy