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Unformatted text preview: is data collected to address specific research needs 3. What is the difference between exploratory and conclusive research? a. Exploratory research attempts to begin to understand the phenomenon of interest (preliminary insights) b. Conclusive research provides the information needed to confirm those insights which managers can use to pursues appropriate courses of action 4. What are some commonly used survey based metrics? a. Questionnaires, web surveys...
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This note was uploaded on 09/18/2011 for the course MKT 201 taught by Professor Weinstock during the Spring '11 term at University of Miami.
- Spring '11