Accy201_Aug27Discussion_ValueChain Revised

Accy201_Aug27Discussion_ValueChain Revised - TheValueChain...

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The Value Chain Accy 201 Discussion 8/27/2010
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What is the Value Chain? An analytical tool that describes all of the  activities required to create value from customers Why is it important? Enables a company to distinguish itself from its  competitors
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Starbucks Corporation Inbound Logistics Receiving shipment of coffee beans, cups, etc.  Operations Making the drinks Outbound Logistics Frappuccino bottles that Starbucks sells to grocery stores
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Accy201_Aug27Discussion_ValueChain Revised - TheValueChain...

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